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Downloads by dish debuting in Dallas The Beam says wireless Internet service races at 350 times faster than many modems By Doug Bedell / Staff Writer of The Dallas Morning News Published 09-08-1998
For three years now, Scott Mindemann and his minions have scurried
across the rooftop of Preston Towers, loading parabolic dishes onto
ever-higher scaffolds to peer across North Texas like a nest of high-
tech hawks. Mr. Mindemann and CS Wireless Communications are now ready to swoop
down on your rooftop with The Beam, a supercharged Internet and entertainment
signal that passes through a 10-inch-square antenna on your house
and into your computer at speeds that would spook Marconi. "Dallas is going to fall in love with this," predicts a proud Mr.
Mindemann, the company's 34-year-old vice president for Internet and
telecommunications technology. And there's a lot to love if you've
got the bucks. The multimillion-dollar local kickoff of the service, expected
in the next few months, is part of the computer world's longstanding
effort to shed its dependence on the hard wire. In Dallas, The Beam
uses microwave towers connected to the Internet to soar, unfettered,
to your eaves. In some other locales, Internet service providers are adopting
an old technology - spread spectrum radio - patented by 1940s film
star Hedy Lamarr. Both technologies have their drawbacks and detractors.
For the moment, many consumers may find them too pricey or complicated.
TCI and other potential competitors either did not return calls for
comment or said they didn't know enough about The Beam. But these
nascent applications of old broadcast technologies may prove to be
answers to two serious problems with computer communications: Vast
patches of the nation can't get wired and, even when they can, the
images don't leap to life - they crawl. PacTel, BellSouth and PCTV have introduced their own versions of
the microwave technology in San Jose, Calif., New Orleans and Phoenix,
respectively. But The Beam in Dallas is the first to package Internet
connection with microwave digital TV. Residents near The Beam's North Dallas transmission site have been
puzzled for two years about helicopters and cranes hoisting equipment
to the roof of the condominium high-rise. Now they know. For $69.90
per month, The Beam is expected to provide subscribers with a wide
range of music, video and part-time Internet service piped through
its 50-watt digital pathway. Home-office workers and others who require full-time Internet service
will have to opt for a higher-cost service. Basic offerings permit
Internet access on nights and weekends only. To justify the higher basic fee and start-up costs, The Beam is
marketing its Internet access with video and music service. The basic
package includes most television broadcast features currently available
to digital satellite dish users, but including local channels. Premium
channels such as HBO, Showtime and Cinemax are available at additional
monthly costs. "If you've seen the DSS dish picture, it's very clear," says Mr.
Mindemann. "We're actually clearer. And once you get the video hookup,
you also get 40 channels of DJ-free music all day and night." About 1,000 Dallas-Fort Worth trial, or "beta," locations - homes,
apartment buildings and at least one local Internet service provider
- currently track the Web on The Beam, which can deliver download
speeds to your rooftop at rates 350 times faster than standard telephone-
based 28.8 kilobits-per-second modems. The microwave-based signal transmits information through the air
to subscribers' homes at an incredible 10 Mbps, or 10 million bits
per second. A 30-minute wait to download the newest version of Netscape,
for instance, would be cut to seconds. Unlike Ms. Lamarr's unique, two-way radio wave concept, The Beam
is currently limited to one direction. Subscribers get the advantage
of the signal's speed only when pulling down Net pages and files.
They still must have a modem hooked up to a telephone line to send
their data requests from keyboard to network. "But it's still very attractive for the speed alone," says Mr.
Mindemann. And if a home already is hooked into an ISDN line, the
resulting package approaches perfection. Mr. Mindemann said CS Wireless, an operator of wireless cable systems
in 11 major metropolitan areas, has been marketing its Dallas-Fort
Worth products on a limited basis since summer 1997. Much of CS Wireless'
initial sales thrust has been aimed at Dallas-area Internet service
providers and other"resellers." Only one local ISP is hooked up so far, but officials of The Beam
service say they have yet to begin any real marketing push. With a
$400 million debenture issue behind them, they expect to begin a major
marketing effort once their national call center and Plano warehouse
shift into high gear. Karen Cook-Hellberg of Plano, a 37-year-old North Texas telecommunications
company employee, was one of numerous people who remained with The
Beam after the free beta testing was completed. "I've been playing around downloading things for quite a while,
" says Mrs. Cook-Hellberg, an Internet denizen for three years. "I
guess the speed is what hooked us. My husband, for example, can pull
down five large gamer files simultaneously and immediately. "That kind of thing used to take us half an hour." Total bill for her and husband Ingemar Hellberg's Internet-only,
24-hour Beam service is about $70 per month, she said. The small
dish atop the Hellberg home is virtually unnoticeable, protruding
two feet up from the second-story chimney. And connections have been
consistent and robust, she said. "There were some hiccups when they were first getting hooked into
things, but we never get a busy signal. We always get in. We really
like that," Mrs. Cook-Hellberg said. The service has outfitted the lobby of its North Dallas offices
with a demonstration setup, which has been discovered by local office
workers and the techno-curious from the nearby Telecom Corridor in
Richardson. At lunch, they flock to watch The Beam download movies
and huge graphics files with speeds up to 1.2 megabytes per second,
far faster than most home computers can store them. Strolling through stacks of palleted receivers, antenna structures
and shiny galvanized pipe in back of the company's Summit Drive office
building, Mr. Mindemann still seems amazed at his creation. "Once these people get started on this technology, they say they
can't do without it," he says."I understand that. This kind of connection
is the Internet the way it's supposed to be." Condominiums where his company has set up equipment for broadcasting Internet signals. ILLUSTRATION(S): (DMN) How The Beam Works.
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